KPMG Bets Big Bucks on ad Campaign
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J. Walter Thompson [1] is the fortunate recipient of the $90 million KPMG international advertising account.
Competitors making the final cut included BBDO and Bates USA, but Thompson was chosen to handle the Big 5 firms' global branding and advertising of services. The first campaign will be ready for the fall.
The new campaign will include the firm's four core services in assurance, tax, financial advisory and consulting.