Canadian Accountants Return to Television

“As the first accounting association to get our message out on TV with a series of profile-raising ads that ran from 1994 to 1999, we definitely recognize the power of television,” Delmarie Scherloski, director of public affairs for the Certified General Accountants (CGA) of Ontario, explained in announcing the airing of three new television ads. “For the last few years we used ‘close captioning’, but the time has come to again expand on CGA Ontario’s message. So we’ve brought back TV ads, this time in an entirely new format that embraces our two-year old “Name Your Need” branding initiative."

The ads are designed to be employer/client focused, short, snappy and memorable. They ask employers to consider what are their business needs. And, no matter what the need, the ads aim to demonstrate that CGAs are integral to the process of adding value to every organization, in every sector, with indispensable financial skills that organizations need.

Three television ads (Click the image to watch) for

Manufacturing
[1]

Construction
[2]

Distribution
[3]

are airing on CBC, CTV and Global networks across the province during programming most watched by owners, managers and professionals, aged 25 to 54, which is the target market for the CGA message. The ads will be aired during such programs as:

• Law and Order
  
• Canada AM
  
• The Grey Cup
  
• The National
  
• The Apprentice

The campaign, expected to reach 86 percent of the target audience an average of 15 times, will run from mid-October through February. In addition, a series of print ads will run in The Globe and Mail and the National Post, supporting the message of the TV commercials.