Big 5 Firms Rally for 'Net Privacy'
The group is developing a set of guidelines for member businesses to follow when they collect information about a customer or user, and will ask members to display a unique 'seal' on the site to verify the security of the information collected.
The group plans to formalize the organization on April 5 during Internet World in Los Angeles. According to sources, several businesses apparently have said they would not join the group because the suggested guidelines require that the consumer understand exactly what data is being collected. Guidelines also require Web site privacy practices to be audited.