BKD launches new branding campaign
The new campaign is entitled "experience BKD," and features actual BKD partners, managers, and senior managers in the redesigned brochures, Web site  and advertisements. The campaign also employs new colors, an updated BKD logo, and a communication style geared toward today's time-pressed readers.
The result of more than 120 days of market research involving surveys of clients and BKD personnel, brand workshops, and one-on-one interviews with the firm's key leaders, the new brand is designed to differentiate the firm from its competitors, as well as position BKD as a national CPA and advisory firm. This brand launch will continue throughout 2009 with the scheduled rollout of an e-marketing campaign, internal and external signage, and event exhibit materials.
"Unmatched client service, integrity, innovation and expertise is at the heart of our business, and our new branding campaign allows us to showcase this and offer a personal invitation to potential clients and employees to experience all we offer as a firm," said Spencer.
"The BKD brand is who we are, so we worked to find just the right words and images to deliver a clear, consistent message about how we operate as an organization," said Chad Person, BKD brand manager. "I believe this is a strong brand campaign and it will play a central role in helping the firm achieve its vision."