Practice Differentiator: Written Guarantee To Clients
"When business executives were asked what characteristics are most important when selecting an accounting firm, integrity/ethics was named as the key characteristic, followed by professionalism and industry expertise," said Managing Member of Brown Smith Wallace Jeffrey Smith.
To solidify their commitment and raise awareness in the community, Brown Smith Wallace issued a written guarantee.
The guarantee states: We guarantee that as a client of Brown Smith Wallace, you will receive the greatest value for services provided. If for some reason you are not completely satisfied with the value received let us know. We will remedy the situation without delay, either by reworking the project or reducing our fees to reflect your perception of value.
"Establishing a brand for the firm is not just about a new logo or tagline, it serves as the foundation for our team at Brown Smith Wallace to unify our services and strategically position our firm as the CPA and business consulting firm in the St. Louis metro region," says Smith. "The time is right to re-introduce ourselves to the business community and consistently reinforce the quality reputation we’ve developed over the past 31 years."
The brand, in addition to the guarantee, addresses several key issues that were addressed in the research process. As a result, a new corporate tagline was developed, "A Measurable Difference" and complementary "measurable differences" that will guide the Brown Smith Wallace Team into the future. The six "measurable differences" include:
- Our clients get more than just a good return on their investment.
- We look for the hidden value in your business.
- We find solutions where others forget to look.
- We bridge gaps to form long-lasting relationships.
- Our accessibility grounds our relationships.
- We put our guarantee in writing.
"The new logo and tagline will be used at every opportunity to enhance the Brown Smith Wallace brand value and to promote the corporate values of the team," according to  Smith.