DT Ad Campaign Really 'Great'

On television, print advertising and other venues, it takes only seconds to capture the attention of leaders, decision makers and the business marketplace.

A new advertising campaign for Deloitte & Touche [1] is banking on the fact that featuring 'great' people who work for D&T will attract attention to the international accounting and consulting firm's services.

The $15 million campaign is produced by Keiler & Co [2]. In the ads, which have already begun running on television, actual clients tout the abilities of people working for the firm. Clients include Bridgestone/Firestone, Columbia Sportswear and Navistar.

The campaign is an extension of a previous effort called 'The Answer is ...' Keiler and D&T recently won an EFFIE [3] award for their "The Answer is ..." campaign from the New York American Marketing Association.

Most of the ads run on business-related programs on CNN, CNNfn, and CNBC. A print campaign will begin running in The Wall Street Journal, Fortune, BusinessWeek and CFO.