Arizona Accounting Firm Rebrands, Plans Expansion
The new identity reflects the firm's desire to grow and expand. Managing Partner James A. Schmidt explained, "The name change is part of a wider strategy to build awareness of our services throughout the greater Phoenix metropolitan area. Our new brand name implies a promise that we will carry on our founders' tradition of outstanding client service, performed with the highest ethical standards. At the same time, the new brand helps us communicate that we do more than just audit financial statements or prepare taxes. We guide businesses through every stage of growth, from startup through the entire lifecycle of business."
Schmidt Westergard & Co. also rolled out a new brand statement, "Strength Through Numbers." "Our 10-year strategic plan calls for growth in number of staff, clients and service offerings. Our goal is to become the most sought after accounting and business advisory firm in Arizona," Schmidt said.
Schmidt Westergard & Co. serves a broad base of industries, including construction, healthcare, manufacturing, professional services, real estate, tax-exempt organizations, technology and wholesale distribution industries. It ranks No. 11 in the Phoenix Business Journal's 2005 Book of Lists.