Some CPAs Not Taking 'Cognitor' Title Lightly
"This is not a rebranding of CPAs," says AICPA senior vice president John Hunnicutt, who has debated Rosedale on this issue several times. "We're talking about a new and distinct global designation which will be an option to CPAs...This is all based on the notion that a person capable of holding this will be able to enhance his economic future and that the market will be willing to pay a premium for this kind of ability."
If the AICPA approves this new designation during its scheduled May meeting, members could vote on the proposal by late summer. And while the AICPA's Hunnicutt says that the idea is still in the research-and-refinement stage, Rosedale and other CPAs insist that the goal of the powerful organization is simply to ram it through.
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