IBM Joins Apple and Others in Adding Color to its Hardware Palette
This particular line of notebook computers is only 12 months old, but IBM believes the color choices add to the personalization associated with today's computing needs. The new covers also mimic the hot market established by Apple with its I-Mac  line of notebook computers. Also in the game is Dell  and Hewlett-Packard .
According to IBM sources, the company also may introduce other new colorful covers, including university or college logo covers.