Quick Tips For Busy Professionals
Make Business Luncheons Count. When you plan your next business luncheon, consider switching to a business breakfast instead. Breakfasts catch business owners before they get to the office where it may be hard for them to mentally “leave.” You also have a lower rate of “no-shows” because you are the first thing on their agenda for the day. Don’t forget to confirm their attendance the day before!
Direct Mail That Hits Your Target. Try sending direct mail pieces so they will arrive Tuesday through Thursday. Why? Think about your mail cycles. Monday is a “get back into work” day full of mental and mail clutter. Friday is a “let’s get ready for next week” clean up day. Monday and Friday are the days when your direct mail is likely to end up in File 13.
When Not To Say “Thank You.” When you give a great speech, don’t take the umph! out of your last thought by saying thank you. Like a great story, the last line is what people remember.