AccountingWEB Weekly Resource Guide - Issue 52
- Students Weigh in on What Influences Their Career Decisions
- A Secure Virtual Office for Accounting Professionals
- New Regulations for Research & Development Credits - Watch Tax Talk Today For Answers
- Microsoft Offers Technology Tips For Job-Seekers
- Networking Tip: Business Event Conversation Starters
- Excel Tip: Protect Cells Using Data Validation
- What Does Your Company Get Out Of Having An Ethical Environment?
- Tips To Help You Become a Better Networker
- Ten Steps to Branding Your Firm
- A Tale of Two Cities - AccountingWEB's Andersen/Enron Survey
- Book Recommendation: Get Better or Get Beaten
- From the Archives: Do You Rise Above the Competition?
Plus: MarketPLACE, BusinessZONE, PressZONE, Conferences & Q&A Forum
From time to time we receive a number of responses and comments from our members/readers. You may view member comments  on the AccountingWEB Site.
A comprehensive survey, concluded last month by AccountingWEB, shows that accounting students are still very optimistic about the accounting profession, and shows that traditional values, integrity and honesty are paramount in their decisions of which firms to work for. Most significantly, "reputation" and "culture" have overtaken salary and benefits as the main factors influencing their career decisions. Find out more today.
"Mangomind" enables remote access, workgroup file sharing, and online collaboration with your staff and clients on all Windowsfiles, such as Microsoft Office, QuickBooks, & Peachtree. Access up-to-date documents from home, remote offices, or from any Internet connected PC. Windows applications run on Mangomind just like they do on your local PC. Mangomind starts at just $29.95/month for up to five unique users. Download a Free 30-day Trial  or call us toll free 888-886-2646 and mention Code AWEB for your Free 30-Day Trial.
Watch Tax Talk Today For Answers - IRS-sponsored, FREE on-line webcast. "New Research Credit Regs: DON'T MISS OUT" is the subject on "Tax Talk Today", Tuesday, June 11th at 2-3 pm EST. Log on early to sign up for CPE. Register NOW. 
Don't think that this show is only for practitioners with large global clients. Every business has something to gain from Research Credits and from this program. To learn more about this program, or to earn 10 CPE credits by watching the archives of previous webcasts online from your desk or on VHS videotape, visit our Web site. 
In today's tight job market, it helps to demonstrate your technology skills during the job-seeking process. How can you do that? Microsoft Corporation offers some tips.
5. Networking Tip: Business Event Conversation Starters 
We've all been there. You walk in to an event, walk around a few minutes, glance at nametags to see who is there, and wait for a chance to jump in on a conversation as if you were entering onto a highway and waiting for traffic to slow down to let you in. Here are some ideas to help break the ice.
Here's a creative way to protect cells in your Excel Worksheet so that other users can't make changes to them. Send your shortcuts and tips to us and share them with Pther AccountingWEB members.
Featured Article. Recent reports about accounting practices, conflicts of interest, document shredding and retaliation against employees at Enron heighten interest in business ethics. Many companies have established formal business ethics programs to address these issues but why should other companies do so?
8. Tips To Help You Become a Better Networker 
In today's competitive business world, the more contacts you have...the more people who know about you, your firm and what you do, your talents and abilities...the more opportunities you will have.
9. Ten Steps to Branding Your Firm 
Here are ten steps you can take to identify your firm's existing brand and map out your firm's differentiators to begin your branding efforts.
AccountingWEB recently surveyed over 300 accounting professionals through an AccountingWEB Survey entitled, "The Impact of Enron: How Far Will It Go?" The survey was designed to determine attitudes towards the profession and reforms, uncover activities of CPA firms in the after effects of the Enron affair, and better understand how the changes will impact firm management and marketing efforts in the future.
11. Book Recommendation: Get Better or Get Beaten 
Robert Slater, offers secrets for executives, proven leadership strategies that will take the reader on a path to success, in the footsteps of the CEO of General Electric. DLC: Leadership. Do business like JAck Welch. When Jack Welch took the reins of General Electric in 1981, he reformulated GE in his own image --tough, smart, competitive, and relentless. Get Better or Get Beaten became a bestseller as managers sought to understand and mimic the success; of the man lauded by Fortune as "...perhaps the most admired CEO of his generation." Order today! 
12. From the Archives: Do You Rise Above the Competition Quiz Yourself 
There are a number of skills and personal characteristics that top accounting services marketing associates share in common. In today's competitive marketplace, you need to do all you can to differentiate yourself in terms of winning new clients.
Student Survey - $99.00
Andersen/Enron Survey - Free
Industry Profiles - $99.00
Construction and Mining 
Finance and Insurance 
Public Services 
Transportation and Storage 
Wholesale and Retail 
AccountingWEB has a variety of promotional opportunities available for you to market your company, services and products to our targeted audience of accounting professionals. Brand awareness and lead generations are the main reasons for an ongoing and targeted marketing campaign. Secure your spot today and get FREE banners for a month. Contact us today for more information. 
We would like to thank Mangosoft, Inc. and Tax Talk Today for making this AccountingWEB Resource Guide possible.
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