Firm Newsletters Make Strong Statement but may Require More Than Meets the Eye
Those who prefer to do things on their own may find that creating their own newsletter requires a bit more than spit and polish. One of the nation's gurus in direct mail marketing, Cheryl Woodard, has published her recommendations on what it takes-and doesn't take-to run a newsletter.
Perhaps one of the best recommendations is that a newsletter may not be the proper format for your firm. For example, she says that if you are having trouble coming up with enough topic ideas, then some other sort of one-time direct mail piece, like a brochure or pamphlet, may be the solution.
Also included are a number of Web sites that help beginners get started, including Publist.com , a directory of publications that provide good sources of ideas for newsletters. Also included are the NewslettersOnline  site, a service that helps users post content, and even a source for humor, such as the Ron Coleman Cartoon Factory.