P is for Personality - What's Yours?
"Idealists" truly live by their business, but are not fond of the details in running the business. This also was the category in which participants fell among those surveyed.
"Optimizers" want to increase the bottom line, but may not want to see their company grow as a trade-off of earnings.
"Hard Workers" (aren't we all?), on the other hand, want to help their companies grow and enjoy the details associated with the business itself. Think of this as the group in the middle.
"Jugglers" are large users of credit and do not seem to have enough hours in the day--or financing--to make the payroll and find success.
The last group, the "sustainers" is also the smallest group and opposed to both credit and risk. As no surprise, they also are the least motivated among all five groups in expanding their business. In fact, many sustainers have inherited or bought their businesses instead of actually starting one from scratch.
Which group do you fit in? Match your personality using these guidelines and decide if you want to stay where you are or move up (or down) the personality ladder.