by AccountingWeb on Mar 13, 2000
CPAs and accountants love to play golf--and the game often is used to strike that next 'big' deal! However, who in their right mind would think you could play two courses miles and miles apart from one another in the same day?A new service from a resort company in Scottsdale, AZ (one of the nation's primo golf capitals) is using helicopters to transport players from course to course in a single day.
by AccountingWeb on Mar 08, 2000
A morbid topic? Not really. Even so, I am reminded that one of my friends once told me that the number of people who turn up to your funeral is directly proportional to the state of the weather on the day. Not really a comforting thought is it?But seriously, would your client notice if you had expired, if you had gone to meet your maker or if you received a call from The Man Upstairs this morning?Truth is, they probably would.
by AccountingWeb on Feb 11, 2000
Because I have helped develop a couple of Web sites – one large in scale and the other pretty small – I have a sense of how frustrating and confusing Web site development can be. Not only are you working with another "language," but the variables are unlimited and the costs can be, too. Web developers can charge anywhere from $500 to hundreds of thousands of dollars to build your Web site. Use these ideas to make your next Web site development project run smoothly.The key to Web site development is planning.
by AccountingWeb on Feb 10, 2000
Public accounting firms looking for insider tips and advice for expanding their financial services offerings need look no further. Trusted accounting publisher, Strafford Publications has launched a new publication that will help CPAs diversifying into new financial services areas.The authoritative, monthly intelligence briefing offers proven, profitable strategies for its readers.
by AccountingWeb on Feb 10, 2000
Gerry Myers, President of the Myers Group, a consulting firm specializing in women owned businesses, led a discussion in this week's AccountingWEB Workshop on tips for selling to women owned businesses.Some interesting ideas and trends that she provided about selling to women should be reviewed carefully:90% of all women will be responsible for managing their own finances at some point in their lives.Given their traditional investing and savings patterns, women retiring in the next 20 years
by AccountingWeb on Feb 07, 2000
Many CPAs and accounting professionals have discovered a lucrative business by specializing in fraud, and are extremely familiar with this tremendous drain on resoruces, but did you know that fraud costs North American companies more than $400 billion annually?And that's just the beginning. Putting the monetary loss aside, fraud takes its toll on other aspects of company operations, like employee morale and long-term growth.
by AccountingWeb on Feb 01, 2000
Ryan Travis, a a professional development consultant with Results Accountants Systems, led an online workshop today focusing on the benefits of a client advisory board in helping to steer your organization to success.A Client Advisory Board, or CAB, is a focus group of sorts, made up of 6-12 of your "A" list clients, whom you invite for 2-3 hours to a session, facilitated by someone outside your firm, in which they are asked to comment
by AccountingWeb on Jan 20, 2000
Is having the right domain name the key to success in online tax preparation?If you think the answer is "yes," and if you're willing to invest at least $260,000, then at this time next week you might be well on your way to cornering the market for online tax preparation services.How?The domain name WWW.TAXES.COM is being auctioned off this week by domain name broker GreatDomains.com.According to the promotion:"In the area of taxes, no other name confers the instant credibility and recognition rep
by AccountingWeb on Jan 17, 2000
Almost every firm and organization has some kind of Web site on the Internet, but how are you publicizing the site to build momentum and find visitors?It's been proven that telling others about your site doesn't have to cost a lot of money - in fact, it can be done quite inexpensively depending on your needs.Try these tips: Register the site with well-known search engines, such as Yahoo! and Excite.
by AccountingWeb on Jan 10, 2000
Stephen Gibson is an entrepreneur-in-residence at Brigham Young University, and has published a column with his reflections of simple, yet solid, advice he gained from his CPA of 26 years.CPAs may want to review his list for a glimpse into what a few simple ideas means to him.
by AccountingWeb on Dec 31, 1999
Small- and medium-sized CPA firms should know that, in many cases, their employees can receive the same benefits afforded to the large firms because of a group buying effort through outsourced HR resources.Outsourcing the HR function is nothing new; firms like ADP have provided services for some time in this market known as the "Professional Employee Organization (PEO).However, sometimes a wake-up call is inorder.
by AccountingWeb on Dec 30, 1999
CAMICO, the professional liability insurance company owned and operated by the California Society of CPAs, will begin managing the liability insurance offered by DPIC as of January 1.CAMICO is based in Redwood City, CA, and administers insurance products not only for members of the state society, but for other state societies as well.
by AccountingWeb on Dec 30, 1999
Do you know that old tradition of meeting with bankers and other "referral" sources? Or maybe you have participated in many of the "happy hours" designed to get people talking and referring business. The question, though, is how much business did you really get from the event?Many firms participate in referral activities, however, the results are often sketchy. Ask yourselves about the last one you attended. How many referrals did it actually yield? Often, people will say that it increased the potential for referrals in the future.
by AccountingWeb on Dec 30, 1999
It’s a competitive market out there. With consolidators gobbling up firms and others hiring salespeople to sell services, it’s important to keep an edge on competition. Soliciting feedback can help. It might even point you in a strategic direction that’s best for your firm.When clients are dissatisfied, they usually won’t complain to you; they will simply leave. What’s more is that when that person leaves, they take 250 contacts with them (this is the average number of people each person knows).
by AccountingWeb on Dec 22, 1999
How long has it been since you've taken a good look at your firm or company newsletter? Even if you don't write it in-house and buy it from a trusted source, you'll want to make sure your newsletter is a good reflection of your firm or company and truly maintains a long-lasting relationship with your clients and customers.First, set objectives for your newsletter - what are you trying to accomplish? Are you trying to improve networking, communicate information in print rather than in person or e-mail ... or something entirely different?

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