by AccountingWeb on Oct 15, 1999
Sometimes, the most inexpensive marketing techniques make the most impact, like the e-mail newsletter. Sure, all of us get some form of news bulletins via e-mail, so how do you make your newsletter different … and really stand out from the crowd?The trick is customizing your content and truly making the newsletter seem personal rather than spam mail.
by AccountingWeb on Oct 14, 1999
Does your firm have a policy for staff use of computers or the Internet? If not, you need to implement one sooner rather than later. Info Tech Partners North America, a leading technology consulting organization working with CPA firms, authored a sample policy that was used in the MAP handbook and has weathered the test of time. Please send your comments (or thanks) to Roman Kepczyk for making this sample policy available to the profession.
by AccountingWeb on Oct 13, 1999
Whether you are planning to grow your firm for the 21st century or you are providing business planning for your clients, a lesson from top-performing companies can help.According to AnswerThink, a consulting group, top performing companies integrate strategic planning with tactical and financial planning processes. More than two-thirds of companies worldwide currently rely only on financial planning to realize business goals.Successful companies also don’t keep strategy a secret. They share it with all levels of the organization.
by AccountingWeb on Oct 12, 1999
Before you make your next domestic or international wire transfer, industry analysts recommend that you shop the rates and delivery schedules offered by banks and private systems. The difference in price and service could really affect your bottom line.While most private systems like Western Union offer same-day service and most banks require one or two business days to complete a domestic transfer, the price variance between the two is significant.
by AccountingWeb on Oct 12, 1999
The way people retire is going to change dramatically in the new millennium. As 80 million baby boomers prepare to retire in the next 10 years, financial service professionals are setting their sites on helping this generation find the best ways to spend their nest egg. It is believed that many retirees will take the non-traditional retirement route and pursue second careers, explore educational options or take vacations that are tied to the ability to generate income.
by AccountingWeb on Oct 11, 1999
Did you hear the one about great salespeople being great talkers? They have the gift of gab and they dazzle their customers into buying anything. Some salespeople even believe it. It’s the biggest myth in sales. Here’s how it got started and why it is a myth.News travels fast. The poor salesman seems to leave a more lasting impression on the customer than the great salesperson, who makes selling look easy. Poor salespeople get remembered for their excessive talking and the word gets around.
by AccountingWeb on Oct 11, 1999
A strong public relations program can help your firm in many ways. It helps extend your advertising efforts, it lends credibility, and it helps brand your firm’s image in the marketplace. PR also can inspire your employees and reassure clients they are working with a world-class firm.Here are a few strategies to boost your PR program.Press ReleasesSet a goal of writing one press release a month. You can write about product changes and improvements; new employees, service awards, board of director nominations; and more.
by AccountingWeb on Oct 10, 1999
As a provider of financial advice and counsel, do you want to exclude a potential client because of his or her ability to afford your services?Many CPAs and accounting professionals dispense financial advice, and many also hold the CFP or Certified Financial Planner designation offered by the Certified Financial Planner Board of Standards.
by AccountingWeb on Oct 08, 1999
Recruiting and keeping good employees always has been more difficult for small business owners who must compete with large companies that offer a variety of perks and benefits. And now, with the jobless rate sitting below 5 percent for the past two years, the struggle to find reliable, long-term personnel has never been more difficult.The days when flex-time and telecommuting were considered attractive employment incentives are over.
by AccountingWeb on Oct 08, 1999
In an electronic age, where people receive more email in a day than they ever got in a week, face to face communication seems a bit strained. In the recruiting arena, employers are relying more on online resumes and electronic job posting. Doesn’t exactly set the environment for relationships, does it?Enter Austin, Texas based Hire.com’s e-Recruiter service. e-Recruiter is helping companies put relationships back into the recruiting process.
by AccountingWeb on Oct 06, 1999
Today's students are tomorrow's leaders, right? How about today-here and now!More and more small businesses are tapping the resources available to them through local graduate school programs, especially the red-hot MBA marketplace. Recruiting an MBA provides a fresh perspective to your business and, at the same time, helps the student receive invaluable experience.Businesses who must watch the bottom line are finding they can accomplish the same end result by relying on the graduate student to provide consulting services relative to his or her discipline.
by AccountingWeb on Oct 06, 1999
CPAs who provide consulting services in retirement planning take note: employers can now set up a 401(K) retirement plan on the Internet at ez401k.com.Ez401k.com markets itself as an efficient and inexpensive alternative to traditional 401(k) planning. With the cost to set up a company retirement plan at $401, ez401k.com gives businesses a savings in fees of $1,500 or more. A watch on the ez401k.com home page lets an employer see exactly how long it takes them to design a plan and print out announcements for employees.
by AccountingWeb on Oct 05, 1999
In today's accounting marketplace, more and more CPAs and other professionals are getting further and further away from taxation and advise strategies for the small business owner.Some end-of-year tax planning will indeed help any situation, be it that of the CPA or a client. For example, by gathering together last year's tax statement, along with a projection of 1999, you can adequately take a look at where you may or may not be headed regarding the 1999 tax bill.Some strategies for small business boil down to the calendar itself, such as sending out invoices after Jan.
by AccountingWeb on Oct 04, 1999
CPAs and accounting professionals try to teach their clients and employers each year the value of charitable donations and the tax breaks associated with regular giving programs. But what about applying some of this philosophy to their own businesses-as well as some of the intangible benefits, like reputation management?Each year, millions of businesses donate to charities and find themselves in a better position, not only from a tax standpoint, but in self-promotions as well.
by AccountingWeb on Oct 04, 1999
I’ve spent almost a quarter of my waking business life in meetings. If you are doing business in corporate America, I’d bet that you are being “meetinged to death,” too. Meetings aren’t bad, though. They are somewhat necessary. However, bad meetings aren’t necessary at all. Ever been to a meeting where the facilitator didn’t know what he/she wanted to accomplish? “Yes!” I understand.

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