A report released today by the Aberdeen Group finds that Customer Relationship Management (CRM) is one of the major growth areas for information technology professional services firms.
CRM is second only to e-commerce in the fastest growing practice area in the industry, according to the report, A Guide to Customer Relationship Management Professional Services: 1999 Edition.
The report provides descriptions of CRM services and associated IT companies. The number of CRM services available today coincides with the growing need to identify, sell to, serve, and retain valuable customers.
For more information about the guide, call 800/577-7891 or visit the Aberdeen web site.