Ernst & Young LLP moved into the number one spot on Universum USA's 2008 survey of IDEAL employers for undergraduate business students and jumped eight positions to number four among all undergraduate students. The survey, the largest of its kind in the U.S., included responses of more than 40,000 college students.
Ernst & Young rose up the undergraduate business student ranks this year from number three in 2007 to number one in 2008, surpassing Google and PricewaterhouseCoopers. The firm also ranked number one this year in a survey of students majoring in accounting and ranked the highest of all accounting firms on a separate Universum undergraduate survey focused on diversity.
"The Universum surveys are particularly important to Ernst & Young because they represent the views of such a large number of undergraduate students. We are proud that Ernst & Young is ranked number one among undergraduate business students and, more importantly, that we are communicating our culture and values in a way that is resonating," noted Nancy Altobello, Ernst & Young's Americas Vice Chair, People. "This recognition underscores the importance of giving students a full and realistic view of why our firm is a great place to work."
Ernst & Young will hire more than 5,500 students as interns or full-time hires this year. The firm has been recognized for its world-class internship program, innovative campus events, and ground-breaking recruitment strategies including a highly-trafficked group page on Facebook. This past year, the firm also launched Reel Influence, a campus video competition, and EY Insight, an interactive web tool.
Ernst & Young is one of FORTUNE's "100 Best Companies to Work For" and one of Businessweek's "Best Places to Launch a Career."
"Ernst & Young is the perfect example of how consistent and targeted efforts pay off when trying to attract this complex new generation," said Claudia Tattanelli, CEO of Universum USA. "Ernst & Young has been able to understand students' attitudes and values and find new high-tech high-touch ways to communicate with them effectively. The new campaign has resonated in their hearts and in their minds, and so has EY's presence on social networking sites, which has been successful without being invasive. Students are now rewarding EY for its efforts, for understanding them and for providing them with the tools they need to succeed."