Corporate America has always welcomed the experienced decision-maker who can take a new task, assess the situation quickly, find the problems and weaknesses, and make lemonade out of what appears to be a lemon.
Today's climate of Internet and technology start-up companies is providing a ripe field for the savvy executive to harvest. New companies spring up every day, able to "open the doors" of business by simply creating a web presence. But what some businesses are finding is that once they get up and running, they don't have the business expertise to meet the demands of a fast-growing business.
Enter the temporary CEO/CFO. Experience gained through years of management or in a particular area of expertise can translate into a temporary position of helping a struggling company without threatening the position of the current officers.