The micro-ad model, pioneered by Nottingham University entrepreneur Alex Tew in September 2005, has just been focused on global providers of personal finance and credit to consumers. Creditcardbank, an online aggregator of financial services that specializes in generating web site visitors for clients, has launched the world’s first personal credit and finance micro-ads web site at www.milliondollarhomepage.com.
“We are a highly experienced personal finance and credit information aggregator and we would be employing the vast array of resources at our disposal including Pay-Per-Click (PPC), Search Engine Optimisation (SEO), highly distributed press releases and search engine advertising to drive consumer traffic to our micro-ads advertising website,” Lynne Crockett, Director of Business Development at Creditcardbank.co.uk explains.
The new micro-ads site aggregates ads from the leading providers of personal credit and consumer finance services, including banks, credit card issuers, building societies, and loan companies, on a single homepage. The first advertisers on the cutting edge of online advertising include American Express, Virgin Money and MBNA Europe.
“The micro-ads industry is currently fragmented, consequently, our goal is to focus on specific vertical sectors, which offer advertisers as well as consumers, unrivalled value in the quality of advertising served and micro-ad products,” Crockett states.