Small businesses are different from larger ones if for no other reasons than they have less money to spend and smaller staffs to help them get the job done.
The whole point of marketing is to build relationships with your customers and potential customers. Moreover, even though a small business does not have the budget or staff for large-scale marketing plans, you do have contact with your customers every day.
With only 24 hours in the day and a business to run, you may want to hire an ad agency or enlist the help of a marketing consultant. Alternatively, maybe all you need is help from a designer, copywriter, or media buyer.
There is no shame in not doing it all yourself, but there are certainly some right and wrong ways to find help. Don't assign the task to a staffer who just doesn't have enough to do. Do hire a pro when you are making a life-long marketing piece such as a new logo or a major marketing brochure.
In addition to the nuts-and-bolts of traditional marketing techniques, the Small Business Marketing for Dummies book has several chapters on ways to take advantage of the Internet. Getting on the Net won't solve all your marketing problems, but having a Web site might help you attract someone from a competitor, and the Web is a place you can keep tabs on your competition, search for products or services like yours, and see how they're presented, priced, and delivered.
Business owners should carefully consider whether their products/services would work well on the Web. Whether you are doing traditional marketing or exploring the power of the Internet, it all requires deliberate planning and strategy, specific goals and objectives, before you begin to fine-tune the creative aspects of reaching your customers. No matter if you are a CPA, a baker, or a manufacturer, it takes marketing to grow.
You can purchase this book today for $21.99.
Small Business Marketing for Dummies, by Barbara Schenck and Linda English