Twitter has been the social media success story of recent years, helped by the enthusiastic endorsement of journalists and celebrities. Now businesses are beginning to learn how to harness the site's power to grow their companies.
With only 140 characters at your disposal, it’s often tricky to get ideas across, but being clear and concise is crucial in keeping your followers engaged.
Include a link in your tweets whenever possible and keep your tweets interesting to encourage click-throughs.
Don’t be afraid to use a lighter tone on Twitter. The more approachable you are, the more likely you are to build relationships with your followers.
Use Twitter Lists to put together useful groups of relevant people. This will help you build links with these influencers and also will act as a useful resource for your followers.
If someone directs a message at you on Twitter, do your best to respond as quickly as possible. Even if you don’t know the answer or need to find more information, you can still set expectations.
Use Web analytics to identify what drives traffic and how effective or likely this traffic is to convert.
Embrace your community and if one of your followers tweets something interesting, retweet it to your followers. Add a comment for extra points!
One of the best ways to encourage engagement with your followers is by asking questions. Why not get feedback on your latest product/service or ask for content ideas for your blog?
Don’t just tweet about the same thing. The best brands on Twitter provide a good balance of different tweets – some serious and some promotional, but others that are lighter in tone and give a more human side to the company.
Using your company colors, keep your Twitter profile consistent with your company branding to make it feel more credible.