Networking Made Simple - Develop New Business Opportunities

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Networking is an important way to develop new business opportunities, yet for many professionals it's their least favorite marketing activity. These pointers can help you network better and get results.

  • Listen, don't talk.
  • Don't drink. This is business.
  • Choose your opportunities. Hunt where the ducks are.
  • Don't be generic. Rehearse a 30 second pat statement that reveals some details about who you are as a person, what you do for a living, and what your firm specializes in.
  • Target only one person at each event and get to know them well.
  • Ask for an introduction instead of just watching and wishing.
  • Carry your appointment book.
  • Take notes. It's flattering. Use the back of the person's business card. (Be aware that in some cultures, especially Asian cultures, writing on the card can seem disrespectful.)
  • Give information. You are trying to help others with their business needs, not just collect names. Give something away to get something back.
  • Follow up. If you get a card, send a personal note afterwards.

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