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This Week's News |
H&R Block Plans to Reduce Refund Lending Costs by Opening Bank Accounts
Closely Held Companies Adopting Sarbanes, Increasing Demand for Auditors
September 11 Significantly Altered Healthcare Usage
Great Florida Bank Excels at IT Risk Management
Farmers Get More Time to Sell Livestock Because of Drought
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NEWS IN-DEPTH: CRISIS COMMUNICATIONS |
Maybe Patricia Dunn, the chairwoman of Hewlett Packard (HP), just
wanted to know who was talking to reporters so she could be sure
they had the most accurate information. It is more likely,
however, that she wanted to find out who had loose lips so she
could have them removed or at least silenced. Instead, she just
made a bad situation worse.
Dunn wasn't entirely wrong, however. She was trying to control
communications about the company being made by persons not
authorized to make them. One of the biggest challenges companies
face in crisis situations is that communications about the
situation are coming from everyone, not just the people
responsible for communicating it. In some cases, particularly
those involving smaller businesses, this can happen because there
is no official crisis management plan. Couple that with a high
level of perceived "ownership" which often occurs in small
business where employees are more like "family", or at least
"close friends" and therefore feel able and justified in
addressing the situation publicly or even just answering
questions when sought out by journalists and things can get out
of hand fast.
In order to prevent crisis situations from becoming larger than
they are or need to be, businesses of all sizes, but especially
smaller businesses without an official public relations
department or even person, should follow a few simple rules:
- Act quickly to begin resolving the situation.
- Tell the truth and communicate status changes as soon as possible
- Show confidence and compassion, especially to internal audiences
- Be accessible to the media.
Crises don't just happen to large corporations like HP. They can
happen anywhere, at any time. The best anyone can do is try to be
prepared.
Read the entire article "Communicating During a Crisis Without
Making it Worse",
Click Here.
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SMALL BIZ REAUTHORIZATION & IMPROVEMENTS ACT |
The Small Business Reauthorization and Improvements Act of 2006
(S. 3778), would create a private disaster loan program allowing
private lenders to make disaster loans with a government
guarantee. Introduced by Sen. Olympia Snowe (R-ME) and recently
voted out of Committee by a vote of 18-0, the language of the
legislation specifically states that businesses will be eligible
if the county in which the business is located was declared a
disaster area anytime in the last 24 months.
The creation of a private disaster loan program will give the
Small Business Administration (SBA) the opportunity to work with
private lending institutions to improve the lending process in
the wake of another devastating disaster such as 9-11 or
Hurricane Katrina. These private disaster loans could be made
faster and more efficiently that loans made directly by the SBA,
which is the current process. The legislation also addresses some
of the problems found in the Supplemental Terrorist Activity
Relief (STAR) loan program implemented in the wake of the events
of September 11, 2001.
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September 14, 2006








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