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THIS WEEK'S NEWS THEME: PRICING AND VALUE |
Survey Finds Accountants Moving to Value Pricing
SEC Cuts FY 2007 Registration and Transaction Fees
90,000 Firms with Combined Annual Revenue of $65 Billion
Mark Your Calendar: Assistant U.S. Trustee Addresses Credit
Counseling Conference
CCH Continues Enhancing Tax Research Consultant
More News
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A CONVERSATION WITH...RON BAKER |
Ron Baker, the driving force behind the accounting profession's
migration to value pricing, is raising the level of his argument
for a dramatic shift in how accountants think.
Baker's life mission is to "bury the billable hour." He has been
sharpening the edge of the verbal shovel in hopes he will dig the
grave.
"Accountants price by the hour because they are risk adverse and
the hourly rate shifts the risk to the clients, so they in turn
will force the CPA to write down the billable hour. That's not
good pricing or smart business," Baker says. "Firms that do this
have a window of opportunity to charge a premium price."
The accounting profession may be ready and primed for additional
coursework. Value pricing, barely a thought for the profession
before Baker began evangelizing seven years ago, is gaining a
foothold.
"This is not simple," Baker says. "It changes how firms
communicate with clients, and it changes roles; it's a hard
cultural change that requires top down management, a significant
theoretical shift that may not happen in our lifetimes.
Read more from AccountingWEB's Conversation With Ron Baker
Click Here
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Firm News |
Virchow Krause Eyes More Midwest Mergers
AICPA Committee Seeks Interstate Practice Solutions
CCH Continues Enhancing Tax Research Consultant
TaxWare's Charles Collins Discusses Internet Sales Tax
More Firm News
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May 12, 2006



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