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MARKETPLACEABOUT US
NOVEMBER 13, 2007
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Features
Marketing to women takes center stage Marti Barletta has been studying women as consumers since 1999, when she started the Trendsight Group, a consulting firm specializing in gender and marketing. She's a leader in articulating the importance of women as customers. She argues that 50-plus women will be America's most important and valuable consumer group for the foreseeable future. 
FASB calls for delay in non-GAAP reporting The Financial Accounting Standards Board and its oversight foundation, the Financial Accounting Foundation, have sent a letter to the Securities and Exchange Commission asking for a delay in the agreement to allow foreign firms using International Financial Reporting Standards to no longer reconcile their accounts to U.S. GAAP rules. 
Small Business Survival Index released The Small Business & Entrepreneurship Council (SBE Council) has released its twelfth annual rankings of the states according to their public policy climates for small business and entrepreneurship in the "Small Business Survival Index 2007." 
In-Depth NewsControl self-assessment: Everybody pitching in with internal controlsThe fifth anniversary of the Sarbanes-Oxley Act has passed, and many continue to argue whether or not the benefits of the legislation outweigh the related costs. Although there is no clear answer to this yet, does it even matter? Establishing and maintaining strong internal controls over financial reporting and disclosure is critical for the success of any organization: public, private, and nonprofit alike. SubscriptionsUpdate your subscriptions by visiting your profile page and selecting the "My Newswires" link. |
Firm/State NewsCPA firm helps hoops player reboundWith the opening of the 2008 NBA season, Samuel Dalembert of the Philadelphia 76ers is on top of his game. The 6'11" starting Center reached career highs last season, averaging 10.7 points and 8.9 rebounds in 82 games. Dalembert also is rebounding from an unsatisfactory financial situation two years ago to this year, having a net worth in the millions thanks to his teamwork with a trusted network of financial advisors. Tech NewsMicrosoft releases new security guide for Office 2007In an effort to help Microsoft Office users remain productive and keep data secure, Microsoft has released a new document, "2007 Microsoft Office Security Guide," designed to help defeat attacks that target e-mail and desktop documents. The guide offers detailed documentation for securing Office 2007 applications to protect against specially written document files with malicious code hidden within them. Latest News
Editor's Note
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