Weekly Business Bite
Featured News
It all boils down to marketing, by Allan Boress
Marketing is something that puts you in front of someone you would like to get business from. Since, you probably would like additional business from your clients, any time you are with them, you are also marketing. Allan Boress discusses the three most common and critical errors accountants make in marketing.
Test your knowledge with AccountingWEB's weekly quiz!
AccountingWEB is pleased to announce its weekly accounting quiz, now appearing in the Student Zone area of the AccountingWEB site. The top ten winners each week will receive AccountingWEB t-shirts.
Mentor: What is it and who needs it? by Sally Glick
The concept of mentoring generates enthusiastic discussion in the business world. Successful people readily acknowledge the impact of both informal and formal mentors on their personal and professional lives. Yet it is often difficult to define exactly what a mentor is.
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Student News
Top entrepreneurial colleges ranked
Entrepreneur Magazine, with the help of the Princeton Review, has ranked the top 50 entrepreneurial colleges at both the undergraduate and the graduate levels.
Tech News
Technology generation upgrades: Are educators and employers on the same page?Information technology and information systems are pervasive in today's business environment. CPAs, therefore, have to understand IT processes and controls. What are accounting educators doing to prepare students, and, more importantly, are accounting educators and professionals even on the same page with respect to IT education?
Firm/State News
INSIDE Public Accounting names the best managed accounting firmsINSIDE Public Accounting's Best of the Best honors 25 firms annually for their wise management and superior operational performance in fiscal and management metrics based on 35 criteria.
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Latest News
PCAOB approves rules for firms that do not regularly issue audit reports
Survey: Two-thirds who call in sick aren't really ill
Editor's Note
We're so excited! This week we launched the new AccountingWEB
Test Your Knowledge quiz feature - you can see if our guest
accounting professor can stump you and have a chance to win a
t-shirt! Sure, it sounds like extra homework, but, did I
mention, you can win a t-shirt! This week's guest professor is
Diane Roberts, Ph.D., from the University of San Francisco.
Visit AccountingWEB's Student Zone and try your luck!
Meanwhile, we'd like to thank Allan Boress for sharing his
insights on marketing for accountants. Read his three biggest
mistakes that accountants make when attempting to market
themselves or their firms, and find out how to avoid these
mistakes. You can read the text of the article, or listen to
the audio version, because "It all boils down to marketing" is
this week's Weekly Earful.
Gail Perry
Editor
editor@accountingweb.com
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P.O. Box 2252, Westerville, OH 43086-2252
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