
What they teach you in marketing school is that marketing is a sum of the coordinated efforts of many tools. And essentially, that's true. Rarely, in marketing a practice, does only one thing work to carry the full weight of marketing. But what if you've got a small practice, and time or money to do only one thing?

With managers experiencing meeting overload, Bert van der Zwan of WebEx gives a web-conferencer's view of why having fewer face-to-face encounters can benefit both companies and their staff.

In an unusual form of protest, Indiana resident Cary Malchow didn't refuse to pay his bill. Instead, he chose to pay the bill in person, in cash. Lots of cash. He brought $12,656.07 in coins and $1 bills to the Delaware County treasurer's office last week.
|
Update your subscriptions by visiting your profile page and selecting the "My Newswires" link.
*Discounts available only for individual telephone orders and may not be combined with any other Quickfinder discount offer. Does not apply to Quickfinder Tax Manager. Call our representatives at 800.510.8997 and use Code EQ907F to receive this 20% discount.
Dell promises to restate fudged accounts
IRS issues guidance on transactions of interest
Institutional fraud is on the rise
We have some interactive news for you this week. First - our
tech story about kittens and spam features a link to a web site
where you can try your luck at outsmarting the spam filter by
identifying cute kittens in a grid of animal pictures. And as
long as you're filling your idle moments with non-work
activity, check out the "Got a dollar?" story to see if you can
correctly name the first four presidents in order. If you
can't, maybe it's time for a little history refresher course at
the next CPE meeting. Try to remember the state capitals while
you're at it!
Gail Perry
Editor
editor@accountingweb.com