June 12, 2007

Featured News



How important is it to brand and market across multiple generations?

Branding and marketing to attract multiple generations is not a new concept, but it certainly has changed since the 1960s, when there were only two generations to contend with, and the 1980s, when there were three to take into consideration when developing a creative approach to ensure the sales pitch met its mark.



Fair Issac to close loophole and reduce FICO credit scores

Beginning September 1, 2007, Fair Isaac Corp., the company that makes the FICO credit scores, is eliminating a process that allows a person who is added as an authorized user on someone else's credit card to essentially piggyback that person's credit activity.



New credit cards target smallest firms

With growth slowing in the consumer credit card market, credit card companies are offering new small business cards designed for the smallest businesses, from two or three-person operations up to firms with a few million dollars in annual revenue.


Sponsor

New Auditing Standards—Risk Assessment Guidance & Tools
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All available in a variety of formats and media to meet your individual practice needs, including the industry-leading Checkpoint® online platform.

All PPC audit guides, practice aids, and e-Practice Aids will be updated in 2007 to provide both compliance with the new standards and a practical approach for all sizes of audits.

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Student News

Discriminatory practices mar student loan programs
New York Attorney General Andrew Cuomo is taking aim at non- federal student loan programs that he claims might be engaged in discriminatory practices.

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