
Branding and marketing to attract multiple generations is not a new concept, but it certainly has changed since the 1960s, when there were only two generations to contend with, and the 1980s, when there were three to take into consideration when developing a creative approach to ensure the sales pitch met its mark.

Beginning September 1, 2007, Fair Isaac Corp., the company that makes the FICO credit scores, is eliminating a process that allows a person who is added as an authorized user on someone else's credit card to essentially piggyback that person's credit activity.

With growth slowing in the consumer credit card market, credit card companies are offering new small business cards designed for the smallest businesses, from two or three-person operations up to firms with a few million dollars in annual revenue.
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Generation X! Generation Y! Baby Boomers! Traditionalists! Do
you find yourself overwhelmed just trying to figure out what
group people fit into, let alone how you should approach them?
You're not alone. And the short answer is: Yes, you should
approach each group differently. So what does that mean for an
accountant? Check out this week's lead story "How important is
it to brand and market across multiple generations?" for
insights into making easy transitions from one category to the
next.
Rob Nance
Publisher
publisher@accountingweb.com