Choosing a mid- or upper-range accounts package is straight forward - work out the list of features you need, then find out which package has them. But with entry-level it's not just a matter of features, but also of the user - most entry-level systems are run by people who do not understand accounting.

How many CPAs only have contact with their corporate clients at tax time? If you're guilty as charged, you're undoubtedly doing a disservice to your clients and leaving money on the table, too. Business owners want their CPAs to help them better manage their finances and the impact of their finances on their personal lives, not just fill their compliance needs.

The first morning of the California Accounting & Business Show & Conference included a look at today's technology and the future of the industry.
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Do you consider yourself satisfied with merely making your
customers' columns add up? "The real value of CPAs: guiding
clients to business success" can serve as a cautionary tale for
CPAs who lose contact with their clients. Being out of touch
with your clients, likely makes you out of touch with their
accounting and finance needs - precisely the services they
hired you for in the first place. Don't get lost in the numbers,
take a step back and look at your clients' big pictures.
Tim Polzer
Managing Editor
editor@accountingweb.com