Weekly Resources

Formulas for Success in Family Businesses

Young Farmers Optimistic about the Future of the Family Farm

Small Businesses Saved $6.6 Billion in 2006 Thanks to Advocacy

Electronic Payments Getting More Attention in May

Why Should I Follow You? The Latest Podcast from David Maister

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Firm News

Focus on J.H. Cohn LLP

Introducing Sage University for Customers, Prospects, & Business Partners

AACSB International Accreditation Recipients

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Lite News

Just for Laughs, Student Poet Wins Laugh Factory Contest

Accounting For Earth Day 2006

The Gift of Thank You

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COMMUNICATION TIP: ONLINE PERSONA

"An online professional profile is today's business calling card. If you're not found in search results with a positive online presence, you're just not a player," Tim DeMello, founder and CEO, Ziggs, and an expert in building professional online reputations explains. A recent Harris Interactive Poll found that nearly 1-in-4 people perform online searches prior to meeting a professional, indicating online personas are valuable and worth managing.

To understand what your online reputation is, search for your name using all the major search engines and evaluate the results displayed. To further enhance your online reputation, be sure that every online profile, even those on social sites, are clean and professional. Always include a link to your professional online profile or business website in your email signature and any blog entries, as this will help your professional profile move up in search engine result lists, displacing existing information.

Hot Topics

Ignore the Tip Jar but Not the Maid

Top 20 Lifestyle Trends Affecting Global Business

The Gift of Thank You

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I have a small business client who really fits the SBA profile for a business expansion loan, but is that really the best option? What else can I look into?
Clarence Stouffer, CPA, Oregon


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