You’ve been to sites where the first page is text, text, text, right? Well, don’t be one of those sites. Writing for the web is different than writing for print. Think about your own web surfing habits. Do you read each line? Or do you skim and hop to the content for which you are looking?So what do you need to know? First, keep your writing personalized and interesting. If your reader doesn’t see something that grabs them, they will simply click onto something else. Let your firm’s style and personality show through your writing.