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Practice

Marketing Your Cloud Accounting Services Differently Than Audit and Tax

Predominantly, when I meet with new firms and go over the Cloud accounting services opportunity, the first thing they want to do is start putting together a marketing plan. Most firms quickly find they're lost when they start this way.
Technology

The Curious Case of Strikethrough in Word and Excel

Excel expert David Ringstrom, CPA, describes a couple of ways that you can streamline access to the strikethrough feature – and pretty much any feature – in both Word and Excel.
A&A

Bramwell's Lunch Beat: How Twitter Masks Its Losses

Here are "Bramwell's Lunch Beat" menu items for December 5.
Tax

IRS Testing BYOD Policy for Employees

The IRS is piloting a program that would allow employees access to work e-mail and other services on their personal smartphones, but according TIGTA, the IRS program should be cost effective and a full cost-benefit analysis is needed.
Technology

Top Five Tips on What Makes a Facebook Company Page Great

Taking steps to make your Facebook company page great will increase the exposure of your business, which could result in increased sales. Consider these top five tips from Michael Alter.
Technology

Conditionally Displaying Decimal Places in Excel: Part 2

Excel expert David Ringstrom, CPA, describes how to use Excel's Conditional Formatting feature to handle just about every imaginable situation.
Education & Careers

High Impact Excel

In this exciting presentation Excel expert David H. Ringstrom, CPA shares dozens of tricks that he uses to fly through Excel every day. Remember, either you work Excel, or it works you! This webcast is sponsored by SurePayroll.
Technology

Survey Identifies Types of Technology Used by Accountants

Accounting firms have until the end of the month to participate in the First Annual Accounting Firm Operations and Technology Survey, which gauges what types of technology accounting professionals are using in their practices.
Technology

Increasing Conversion Rates of Your Website Visitors

What proactive steps can you take to target your advertising to people who are actively shopping online for accounting and tax services? Consider "behavioral retargeting."
Technology

Conditionally Displaying Decimal Places in Excel: Part 1

In Part 1 of his two-part series, Excel expert David Ringstrom describes how to add decimal places on demand by way of using a custom number format.
Technology

Thomson's Jon Baron: Accountants Must Stay Relevant

The Thomson Reuters Users' Conference is in full swing in Miami Beach and 1,200+ attending accountants are hearing a new message this year.
Technology

Using Technology to Ensure 2014 Is the Year of Your Customer

Now is the time to examine how you've been interacting with your prospects and customers. It's important to determine what did and didn't work this year in order to put tools in place to enhance and better monetize those relationships.
Technology

How to Use LinkedIn to Grow Your Practice Part 2: Building Your Network

A great LinkedIn profile is good to have, but unless you use LinkedIn to build your network, you'll find yourself back at square one.
Education & Careers

One-Third of IT Pros Looking for Greener Pastures

A recent survey of CIOs and IT professionals by Robert Half Technology revealed that although a majority of CIOs believe their IT employees are quite happy with their jobs, more than one-third of IT workers reported job dissatisfaction.
Technology

How to Use LinkedIn to Grow Your Practice Part 1: Getting Started

LinkedIn is the most professional and business-oriented of the popular social media sites, but it's not just for job seekers or for making connections. LinkedIn can help you get things done, be more productive, and grow your practice.
Technology

How to Reinstall Microsoft Office When You Don't Have a Disc or Download

From time to time, you may need to reinstall Microsoft Office because you purchased a new computer or you're trying to resolve a program error. Or, in Excel 2010 and later, you may need to move between the 32-bit and 64-bit versions.
Technology

Intuit Looks at Technology's Role in Accounting's Future

The next decade will see industries transition to a Cloud-enabled world where work can be accomplished anywhere, anytime. This will especially be true of the accounting profession, according to a new study by Intuit.
Technology

Restoring "Shrink One Page" in Word 2010 and 2013

Long-time Word users may recall a handy feature in Word 2007 and earlier called Shrink One Page. This feature may appear to have vanished from Word 2010 and 2013, but you can easily resurrect it.
Technology

Key Stages in the Inbound Marketing Process

One thing that seems to elude many professionals is how SEO, social media, pay-per-click advertising, and e-mail marketing play a role in inbound marketing. Brian Swanson has outlined the key steps in the inbound marketing process and provided details about each.
Technology

Xero Embarks on Inaugural Twenty-City National Road Show

Accounting software provider Xero embarked on its first national road show earlier this week, providing free training to accountants and bookkeepers on how small businesses can use its Cloud platform to improve efficiency and reduce costs.

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