The emergence of digital marketing has significantly changed the accounting marketing profession. It used to be that if your firm had a website that provided basic information about your practice and a list of services, then you were set. However, this formula is no longer valid.
Policy and standardization, the development of a consistent firm-wide process around workflow and document management, make up the second of four pillars we will explore in this document management article series.
Depending on your version of Excel, you have nearly 500 different worksheet functions at your disposal. Some worksheets functions are like the chainsaw in my garage. I don't use them very often, but when I do, no other tool will suffice.
With discussions about the pros and cons of telecommuting taking place throughout organizations around the world, Kona, the social collaboration platform from Deltek, released the results of a survey showcasing public sentiment on the issue.
What's driving growth for small businesses? According to 72 percent of small businesses surveyed recently by SurePayroll Inc., it's technology – not new hiring – as more companies are doing business online now than a year ago.
To eliminate redundancy and reduce costs, many companies have implemented a bring your own device (BYOD) policy for their employees. But without the appropriate security controls in place, BYOD could turn into a security nightmare for a firm’s senior management and IT staff.
If you are like most professionals responsible for marketing an accounting practice, you no doubt are familiar with the term Search Engine Optimization or SEO. For a large number of accounting professionals, however, SEO is like a mystical marketing tactic.
When you access Microsoft Excel's help window, the content is typically derived from a remote server on the Internet, which can cause a delay while the help window loads. David Ringstrom explains how you can eliminate this annoying wait that can break your stride.
On August 14, 2013, FreshBooks, the Cloud-based accounting solution designed exclusively for small business owners, launched an android app for service-based professionals who run their businesses on the go.
PwC guest writers Stephanie Maxwell, David Steiner, and Scott Stein focus on the advent of big data as well as solutions and tools that may be leveraged by best-in-class tax departments to make the transition to an efficient and effective member of the digital universe.
When CPA Barry MacQuarrie started the "Social Media Survey" in 2010, he said social networking was still relatively new to the accounting profession. He was curious about how accounting professionals were using such sites as LinkedIn, Facebook, and Twitter.
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.