Twitter has been the social media success story of recent years, helped by the enthusiastic endorsement of journalists and celebrities. Now businesses are beginning to learn how to harness the site's power to grow their companies.
Why is it necessary to spend all this time and money on organic search engine optimization (SEO)? Why can't you just buy the search phrases on Google? Well, they are two very different practices and yield very different results.
Intuit provides a referral network for QuickBooks users seeking the help of professional accountants and bookkeepers. In particular, Intuit offers certification as a QuickBooks Certified ProAdvisor and then refers QuickBooks customers who are seeking help to the Certified ProAdvisors.
For search engine optimization (SEO), keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine.
Voice of the Editor
Hi. I’m Caleb and I’m new around here.
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.