Technology news August 2010

AccountingWEB Life

Tips for engaging clients with Twitter

Twitter has been the social media success story of recent years, helped by the enthusiastic endorsement of journalists and celebrities. Now businesses are beginning to learn how to harness the site's power to grow their companies.
Practice Development

Search engine optimization and pay-per-click

Why is it necessary to spend all this time and money on organic search engine optimization (SEO)? Why can't you just buy the search phrases on Google? Well, they are two very different practices and yield very different results.
Technology

Preparing for QuickBooks ProAdvisor certification

Intuit provides a referral network for QuickBooks users seeking the help of professional accountants and bookkeepers. In particular, Intuit offers certification as a QuickBooks Certified ProAdvisor and then refers QuickBooks customers who are seeking help to the Certified ProAdvisors.
Practice Development

Online marketing for independent accounting and tax firms

Figuring out how to market your business online can be a confusing morass of gurus, geek-speak, and expensive programs. But, marketing comes down to three key elements.
Practice

Google Places: A social media 'how to' for CPA firms

Want to be found? Of course the answer is yes. One of the best ways to be found in your local area as it relates to Google searches is to ensure your business is set up with Google Places.
Practice Development

The importance of keywords to search engine optimization

For search engine optimization (SEO), keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine.

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