Technology news July 2010

Practice Development

Using SEO to increase quality, volume of Web site traffic

Search engine optimization (SEO) is the active practice of improving the quality and volume of traffic to a Web site from search engines. It involves optimizing a Web site to improve the visibility of the site and making its content and structure more relevant to key search terms.
Practice

Internet etiquette at work

It’s important to know what your organization’s policy is about personal Internet use. Saying you don’t know about the company’s rules is not an excuse.
Practice

Simple Web site tools to eliminate redundant phone calls

You have your Web site up, and you have outlined a description of your services, or staff biographies, and the name of the firm and your contact information. Equally as important, though, is the content you can provide that might be able to save you time.
Practice

Incorporating social media into training objectives

With the increasing uptake of social media and engagement, trainers have the opportunity to reach employees through entirely new mediums.
Practice Development

Inexpensive social media marketing in a slow economy

With money tight in a sluggish economy, firms must fine-tune their Web sites using search engine optimization (SEO) principles to take full marketing advantage of a business world where free social media is becoming increasingly popular.
Technology

BNA Tax & Accounting launches quick tax reference application for BlackBerry

BNA Tax & Accounting has launched its first application for the BlackBerry with the creation of BNA Quick Tax Reference – an electronic version of its Quick Tax Reference Guide, which is made available annually in print to tax practitioners.
Practice Development

Promoting your business using Facebook

Many businesses use Facebook purely as an opportunity to post link upon link. But to work as an effective business tool, online activity needs to take place as part of a dialogue, not a one-way broadcast.
A&A

Creating financial statements in less time

Intuit Statement Writer in 2010 is equipped with improved features enabling users to present financial statements in compliance with GAAP. By using the Intuit Statement Writer you also will be able to create financial and management reports not possible within the QuickBooks Financial Software.
A&A

Quick list of QuickBooks tips and tricks

There is a plethora of QuickBooks information on the Internet for the curious reader. AccountingWEB has compiled a sampling of tips and tricks designed to make your life a bit easier.
AccountingWEB Life

QuickBooks Tip: Use credit memos, bill credits – not discounts

Customer Discounts (applied on the Receive Payments window) and Vendor Discounts (applied on the Pay Bills window) are effective and efficient ways to discount what your customers owe you and what you owe to your vendors.
Tax

Accounting errors, fraud are common problems for small businesses

Experts say the difference between errors and fraud is a question of intent. When it’s your money, does it really matter?
A&A

Intuit hosts Path to Productivity Virtual Conference July 21-22

Intuit is hosting Path to Productivity, a two-day virtual conference designed to increase accounting and tax professionals’ productivity when using Intuit’s professional line of products.
A&A

Web site community looks to build upon its "hip quotient" with release of hip hop single

How do you change perceptions about the accounting profession? Well, if you are the folks behind The Passionate Accountant.com, you release a hip hop single and mobile phone ringtone, naturally.
A&A

Firms must protect information with policy, action

CPAs need to have access to a lot of personal information about their clients. It's the nature of the job. But with identity theft on the rise, the question becomes: What are you doing to protect this information?
A&A

Intuit's Mint.com, Kelley Blue Book to help consumers reach car-buying goals

Kelley Blue Book, a provider of new and used car information, recently announced an agreement with Mint.com, a free online personal finance service from Intuit Inc.
A&A

Start-up Company Aims to Simplify Small Business Cash Flow Management

Two graduates from University of California-Berkley have launched what they hope will become Mint.com for small businesses.
Technology

What CPAs need to know about Cloud security

No computing environment is completely secure. However, some environments are more secure than others.
A&A

Five ways to go green – and save money, too

Whether your motivation is to save the planet or save some money, going green with your office IT is a smart move. After all, who doesn’t want to save a little money, especially when it’s so incredibly easy?

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