Despite understanding how valuable blogging can be, many firms are still failing to fully embrace it. Marketing management provider WebTrends found that contrary to 85 percent of marketers' perceptions that an effective web presence is important in achieving sales and objectives, just 5 percent blog on a regular basis.Instead, its research showed Internet tools such as e-direct and web analytics continue to dominate. Podcasts are another medium to watch for business, says the firm, as despite relatively low usage at the moment, it registered the highest level of user satisfaction.