If someone asked you what you sell, what would you say? Oil, chemicals, whatever product you sell, right? We really sell something so much bigger than the products and services our customers pay us for. In small dollar sales the customer is less conscious of value. With larger sales, the product and the resulting relationship with the buyer are harder to separate…so you are selling yourself.What makes up a relationship that adds value to your products? Our credibility, reliability, and anticipation of customer needs are the keys to a successful relationship.