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Use online press releases to get prospects

Online press releases offer the ability to speak directly to a large audience that includes your best prospects and the media. The days of solely reaching the media alone via press release are over - press releases now have an extensive reach worldwide. Our featured guest in this episode of Small Business Trends Radio is Joe Beaulaurier, Interactive Marketing Manager, PRWeb. Joe discusses the benefits of using press releases to reach your best prospects. For instance, did you know that:Bloggers are - the new media.
Practice Management

Leverage up the value ladder

By Troy Waugh
Practice

Social networking breeds new wave of 'Trojan 2.0' attacks

The great Facebook boom of 2007 has been accompanied by a new generation of phishing and trojan horse virus attacks, according to security experts.In its review of the year, MessageLabs noted that websites such as Facebook, Linked-In, and Plaxo presented rich pickings for identity thieves looking to gather personal information.
Practice Management

Useful Resources for Business Development: Part 3: Effective Events

It is a classic debate in CPA firms. Are events worth it? Are they an investment or just an expense? Consider the debate settled: They are an investment and they work as a business development and retention tool. Accept it. Now that you've accepted that events work, truly embrace the idea and approach creating an event strategically and purposefully to serve your firm's business development needs. First, set goals for your event.
Practice Management

New rules proposed for auto enrollment 401(k) plans

While the Internal Revenue Service has decided to keep the limit of total employee contributions to 401(k) plans at $15,500 for traditional plans and $10,500 for SIMPLE plans for 2008, the agency has proposed rules changes to the optional safe harbor 401(k) plans that provide for automatic enrollment, CCH reports.
Practice

Making wage reporting profitable

Reduce labor. Reduce time. Reduce costs.Time vs. MoneyAs with most business decisions, there are often two prominent variables in wage reporting: time and money.There are many software programs that will help you increase efficiency and decrease time this tax season, but what are the tradeoffs? Is it worth a few extra dollars to keep your sanity intact? With the hectic pace of business today, can you afford not to reduce the time you spend on tedious tasks? These are good questions that deserve some attention.
Practice Management

Useful Resources for Business Development: Part 2: Public Relations Counsel

Public Relations' role in a CPA firm is larger than dealing with a crisis and media relations. For a CPA firm, effective Public Relations counsel provides proactive and measurable communication objectives to propel the firm forward and assist in business development.
Practice Management

Have you assessed your firm lately?

By Troy WaughPeriodically, the partners of all firms should pause and assess the strategic direction of the firm. Strategy and tactics are easily confused and I've worked with many firms that hold a Strategic Advance only to get bogged down in tactical detail. So what's the difference? Strategy deals with direction. It deals with what we are about. It deals with what will we look like in three or five years? Tactics are those necessary action steps we must take every day, week or month that will get us to that future state.
Practice

CAMICO updates guide to engagement letters

Eldercare accounting services, theft of confidential electronic data, and tax return extension calculations are among the new topics covered in the seventh edition of the CPA's Guide to Effective Engagement Letters, written by senior staff members of CAMICO, the nation's largest CPA-owned provider of professional liability and risk management services for accountants.The seventh edition provides new engagement letter language and commentary in those areas as well as in: Partnership income tax preparation for an LLC;S-corporation income tax preparation; a
Practice

Useful Resources for Business Development: Part 1: The Sales Coach

For most accountants and CPAs, selling is often not a favorite part of the job. In order to develop and maintain a solid book of business, however, selling is a must whether you are a sole practioner, seasoned partner in a large firm, or a new associate. Turning to a Sales Coach is a vital and powerful way to meet the business development goals of your business by learning more effective selling skills. At the same time, you want to be sure you optimize your Sales Coach experience to ensure a high return on your investment.
Practice

Pricing strategies to help you earn what you deserve

AccountingWEB is pleased to offer a presentation of Small Business Trends Radio. This is an hour-long broadcast that can be downloaded as a podcast or played on your computer.Many business owners may not be asking for what they deserve. They may be undervaluing their services or undercharging for their products in order to offer a good deal to their customers.
Practice Management

No rest for the weary this holiday season

Office parties and other festivities are common this time of year, but so, too, are an abundance of year-end projects. Seven out of 10 (70 percent) professionals surveyed said their workloads either increase or stay the same during the holidays.The survey was developed by Accountemps, the world's first and largest specialized staffing service for temporary accounting, finance and bookkeeping professionals.
Practice

Better service with better people

By Troy WaughService is about adding great people to implement ideas. We experience service at three levels.Unfortunately, the most common level of service is indifferent service. Service providers not looking at you, not listening to you, and not caring about you exemplify indifference. In the U.S., this level of service is too often the norm. The lowest form of service is actual rudeness.At the peak level of service, a client feels welcome. What can you do to improve the level of service in your firm?Here are a few tips: 
Practice Management

Holiday office parties, bonuses on the rise in 2007

Employers are expressing gratitude in the form of more holiday parties and paid leave, while participation in charitable activities has dropped substantially from 2006 and 2005. Gift items are becoming rare, as cash and bonuses have replaced the traditional holiday turkey.
Practice Management

CCH Survey: Accounting firms can improve performance by leveraging resources

With the pressure mounting on accounting firms to do more than ever, a new nationwide survey of accounting professionals by CCH finds that firms can improve their business performance and client services today by more effectively leveraging their people and technology resources. The 2007 CCH Intelligent Business Survey, which includes responses from 300 accounting firms across the U.S., was commissioned by CCH, a Wolters Kluwer business, and conducted by Harris Interactive.
Practice

Give Your Staff a Morale Bonus through Client Selection, By Edi Osborne

It seems firms are stretching their resources further than ever. One easy way to free up some capacity is to fire clients. The other is to be very selective when accepting new clients. So what else is new? – everyone knows that. True enough. But what if you used your struggle for capacity to build employee morale? At a time, when bringing in new clients is much easier than attracting and retaining talent to your firm, this new paradigm requires a new approach to client selection.
Practice Management

Staffing needs dominate 2007 AICPA top MAP issues

Finding qualified staff at all levels is the most critical concern for the majority of firms with multiple professionals within the United States, underscoring the staffing crisis facing the accounting profession, according to the 2007 American Institute of Certified Public Accountants (AICPA) Private Company Practice Section's (PCPS) Top Management of an Accounting Practice (MAP) Issues Survey.
Practice

Let's get linked: Social networks gaining foothold

It happened the other day for editor Karen Mracek. As she was checking her e-mail, she found an invitation from her boss to be Linked together.LinkedIn is like MySpace for 13 million professionals, and as it's made its way into Mracek's workplace - she's assistant business editor at the Des Moines Register - other businesses are beginning to look at social networking as an opportunity rather than a time-waster.
Practice Management

How to defend yourself against receivables fraud

Fraud investigator Andy Wilson has produced a list of self-tests that companies can use to measure how well defended they are against receivables fraud.Here's a rundown of his guidelines..."I don't understand it. Business is as good as it has ever been ... but there is no money in the bank," said the owner of a floral business to a group of anti-fraud professionals he had retained to determine if the business was bleeding cash via internal fraud.Two days before the fraud examination was to begin the bookkeeper failed to report to work.
Practice Management

Personal liability for sales tax - not just for corporate officers anymore!

Are you a "responsible party" party when it concerns the collection and remittance of your company's sales tax? Most corporate accounting and finance people would respond to this question by saying "I don't know" or "I'm not an officer of the company, so how can I be personally liable?" If you answered "I don't know" you may want to find out for sure. If you believe that only corporate officers can be personally liable, guess again.

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