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Practice Development

Search engine optimization and pay-per-click

Why is it necessary to spend all this time and money on organic search engine optimization (SEO)? Why can't you just buy the search phrases on Google? Well, they are two very different practices and yield very different results.
Practice Management

Right to know, need to learn

The other day, I was re-reading an article by David Berlo. I was amazed at how current his insights were considering he wrote it in 1976. One of Berlo’s key themes appears on the first page like the caution on a pack of cigarettes. “WARNING: Consumption of uncontrolled information is injurious to your health.”
Practice Development

Online marketing for independent accounting and tax firms

Figuring out how to market your business online can be a confusing morass of gurus, geek-speak, and expensive programs. But, marketing comes down to three key elements.
Practice

Google Places: A social media 'how to' for CPA firms

Want to be found? Of course the answer is yes. One of the best ways to be found in your local area as it relates to Google searches is to ensure your business is set up with Google Places.
A&A

Pros, cons of charging employees deductibles for preventable accidents

It is the bane of many managers' jobs: the preventable accident. With police reports to file, insurance forms to manage, and repairs to oversee, those minor fender benders and dinged doors can cause significant headaches and paperwork.
A&A

Workplace habits that anger coworkers

At least 40 hours a week is spent with your coworkers. It is understandable that a few of their idiosyncrasies will begin to rub you the wrong way.
Practice Development

Fear factor: Networking is scarier than death

In a New York Times survey of peoples’ greatest fears, death came in third, following walking into a room full of strangers and speaking in public – a fact that makes Andy Lopata's job a bit more difficult.
Practice Development

The importance of keywords to search engine optimization

For search engine optimization (SEO), keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine.
Practice

Change you or change it

It’s a tough, changing world we live in. And when your competition already is responding to this environment by working harder and longer, you need unique tools to separate yourself from the throng.
Practice Development

Using SEO to increase quality, volume of Web site traffic

Search engine optimization (SEO) is the active practice of improving the quality and volume of traffic to a Web site from search engines. It involves optimizing a Web site to improve the visibility of the site and making its content and structure more relevant to key search terms.
Practice

Internet etiquette at work

It’s important to know what your organization’s policy is about personal Internet use. Saying you don’t know about the company’s rules is not an excuse.
Practice

Simple Web site tools to eliminate redundant phone calls

You have your Web site up, and you have outlined a description of your services, or staff biographies, and the name of the firm and your contact information. Equally as important, though, is the content you can provide that might be able to save you time.
Practice

'The Unretired' mark new demographic shift in workplace

Just as managers finally figure out how to challenge and reward Generation X and Millennial employees, a new demographic segment in the workplace is emerging – Generation U, or the Unretired.
Practice

Incorporating social media into training objectives

With the increasing uptake of social media and engagement, trainers have the opportunity to reach employees through entirely new mediums.
Practice Management

Training is critical in good, bad economic times

For years, training often was something organizations felt obliged to do. That is, they felt obliged until things got bad and then, like other costs, spending on training was slashed until company finances got better.
Practice Management

Motivating yourself to get employees motivated

We all want our employees to be motivated. Of course, we do. We know motivated employees work harder. But what are they motivated to do? That’s a much more important question.
A&A

Illinois CPA Society’s Midwest Accounting & Finance Showcase Aug. 24-25

This year marks the 30th anniversary of the Illinois CPA Society’s event for business and finance professionals, the Midwest Accounting & Finance Showcase. The showcase is being held August 24-25, in Rosemont, Illinois.
Practice Development

Inexpensive social media marketing in a slow economy

With money tight in a sluggish economy, firms must fine-tune their Web sites using search engine optimization (SEO) principles to take full marketing advantage of a business world where free social media is becoming increasingly popular.
Practice Management

It's about time: Five ways to increase billable time

Every practicing accountant knows that effective time management is key to maximizing personal productivity and firm profits. The numbers tell the story and it all boils down to time management.
Practice Management

Generational appeal of the best places to work

Many of us have an intuitive sense about what makes a "best place to work." Various surveys track what employees are looking for to join and stay, and those items shift in rank from generation to generation depending on existing social, political and economic circumstances.

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