Many accounting firm owners are considering new opportunities and ways to reinvent their firms before handing them over to their successors. Gary Boomer offered his insights at the recent Boomer Summit.
Croskey Lanni, PC is merging Hirzel, Jackson & Swaine, PC into its practice and will operate as Croskey, Lanni & Company, PC. The firm's focus is serving the accounting, tax, and business advisory needs of its diversified client base.
Providing your business clients with industry-specific financial benchmarking will improve their business's performance. To provide real value, you need industry data that's accurate, up to date, and relevant to your client's size and location.
How do you ensure your prospects and clients love their relationship with your firm every step of the way? Jennifer Katrulya shares her insight on ways you can create a "five-star experience" for your clients, each and every day.
Often, your staff will take your marketing message to customers and prospects, and they're almost certainly the ones who will deliver on the promises your marketing campaign makes. Take some concrete steps to make sure they get it.
In 2011, the EEOC received a record-setting number of charges from those claiming employment discrimination: 99,947 in fiscal year 2011, compared to 99,922 in 2010, and an increase from 82,792 in 2008.
Press releases can be a powerful brand-building tool and cost you nothing but time. Of course, this does not change one inescapable fact: someone has to write them. Unless you have marketing staff, that someone is probably you.
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.