By, The Marcus LetterThere is no shortage of advice about how to build a marketing program. There are books, articles, consultants, seminars. If you really want to do it, there’s something or somebody around to tell you how. Even if you cut away some of the nonsense about marketing an accounting firm, there’s still a lot of good information available.The trouble with it is that for many firms, most of it is unrealistic. There’s too much. It’s overwhelming.