The process for marketing an accounting firm includes establishing a niche – industry expertise that differentiates you from other accountants – and marketing your niche in a variety of ways, including a having a specific website for each niche.
CliftonLarsonAllen (CLA), a certified public accounting and consulting firm, has announced that Jenkins & Vojtisek SC, a certified public accounting firm based in Racine, Wisconsin, has combined with CLA effective January 1.
Phoenix-based CPA firm Taylor, Duffy & Associates, PC and BeachFleischman PC have merged. Effective January 1, 2013, the combined firms will practice as BeachFleischman PC, and Taylor Duffy’s employees will join the firm’s Phoenix practice.
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.