Marketing is challenging, whether you're a seasoned professional or the designated marketing person in your firm because there's no one else to do the job. John Jantsch, president of Duct Tape Marketing, shares his strategies.
In the face of rising competition, a stagnant economy and increasing demands from clients, successful CPA firms of the future will have to leverage their value and expertise to position themselves as the premier strategic partner for financial solutions.
Plan sponsors typically rely on financial advisors or retirement plan consultants to benchmark their plans and evaluate plan providers. So it is vital for advisors who serve the retirement plan marketplace to have an in-depth understanding of what must be reviewed.
Many accounting firm owners are considering new opportunities and ways to reinvent their firms before handing them over to their successors. Gary Boomer offered his insights at the recent Boomer Summit.
Croskey Lanni, PC is merging Hirzel, Jackson & Swaine, PC into its practice and will operate as Croskey, Lanni & Company, PC. The firm's focus is serving the accounting, tax, and business advisory needs of its diversified client base.
Providing your business clients with industry-specific financial benchmarking will improve their business's performance. To provide real value, you need industry data that's accurate, up to date, and relevant to your client's size and location.
How do you ensure your prospects and clients love their relationship with your firm every step of the way? Jennifer Katrulya shares her insight on ways you can create a "five-star experience" for your clients, each and every day.
Often, your staff will take your marketing message to customers and prospects, and they're almost certainly the ones who will deliver on the promises your marketing campaign makes. Take some concrete steps to make sure they get it.
In 2011, the EEOC received a record-setting number of charges from those claiming employment discrimination: 99,947 in fiscal year 2011, compared to 99,922 in 2010, and an increase from 82,792 in 2008.