Practice news August 2012

Practice

Seven Steps to Perfect Firm Marketing

Marketing is challenging, whether you're a seasoned professional or the designated marketing person in your firm because there's no one else to do the job. John Jantsch, president of Duct Tape Marketing, shares his strategies.
Practice

The Path to Creating Sustainable CPA Firm Growth

In the face of rising competition, a stagnant economy and increasing demands from clients, successful CPA firms of the future will have to leverage their value and expertise to position themselves as the premier strategic partner for financial solutions.
Practice

How to Give Clients the Red Carpet Treatment

The late American entrepreneur, author and personal-development speaker Jim Rohn said, "One customer, well taken care of, could be more valuable than $10,000 worth of advertising."
Practice

10 Tips on Selecting the Right Retirement Plan Provider

Plan sponsors typically rely on financial advisors or retirement plan consultants to benchmark their plans and evaluate plan providers. So it is vital for advisors who serve the retirement plan marketplace to have an in-depth understanding of what must be reviewed.
Practice

North Carolina CPAs Prepare for CPA Day of Service

Excitement is growing among North Carolina CPAs as they prepare to participate for the first time in the CPA Day of Service on September 21, 2012.
Practice

Six Rules of Wise Recruiting for Small Businesses

Johnny Laurent, vice president and general manager of the Sage Employer Solutions business unit, offers guidelines that small businesses can implement during the recruiting process.
Practice

Innovation: Key to Growth or Succession

Many accounting firm owners are considering new opportunities and ways to reinvent their firms before handing them over to their successors. Gary Boomer offered his insights at the recent Boomer Summit.
Practice

Croskey Lanni and Hirzel, Jackson & Swaine Merge

Croskey Lanni, PC is merging Hirzel, Jackson & Swaine, PC into its practice and will operate as Croskey, Lanni & Company, PC. The firm's focus is serving the accounting, tax, and business advisory needs of its diversified client base.
Practice

Helping Clients through Better Benchmarking

Providing your business clients with industry-specific financial benchmarking will improve their business's performance. To provide real value, you need industry data that's accurate, up to date, and relevant to your client's size and location.
Practice

Providing a Five-Star Client Experience Every Day

How do you ensure your prospects and clients love their relationship with your firm every step of the way? Jennifer Katrulya shares her insight on ways you can create a "five-star experience" for your clients, each and every day.
Practice

How's Your 'Other' Audience?

Often, your staff will take your marketing message to customers and prospects, and they're almost certainly the ones who will deliver on the promises your marketing campaign makes. Take some concrete steps to make sure they get it.
Practice

Company Announcements: Week of August 20, 2012

Following is the latest roundup of accounting community news for the week of August 20, 2012.
Practice

EEOC State Data Shows Trends, Areas to Watch

In 2011, the EEOC received a record-setting number of charges from those claiming employment discrimination: 99,947 in fiscal year 2011, compared to 99,922 in 2010, and an increase from 82,792 in 2008.
Practice

IPA Report on the Largest US Accounting Firms

The Platt Group, publishers of INSIDE Public Accounting (IPA), has released the twenty-second annual report on the nation's largest 100 accounting firms.
Practice

Merger of Romans Group and MFR

MFR`s executive team announced the merger of the Romans Group with MFR and the formation of MFR Healthcare Solutions, Inc., which was effective August 1, 2012.
Practice

Arnett & Foster and Toothman Rice Merge

Arnett & Foster PLLC and Toothman Rice PLLC announced August 1, 2012, the merger of their firms.
Community News

Company Announcements: Week of August 13, 2012

Following is the latest roundup of accounting community news for the week of August 13, 2012.
Practice

Fuoco Group LLP Merges with AIB Forensics

Fuoco Group LLP is proud to announce the merger of AIB Forensics to form Fuoco Fraud & Forensics LLC, doing business as Fuoco Forensics a division of Fuoco Group.
Practice

Answering the Biggest Question in Marketing

"Why should I do business with you instead of somebody else?" This might be the most important question in marketing, and the answer is one of the most useful tools in marketing - your differentiator.
Practice

Become a Trusted Business Advisor – 3 Ways

When a business owner is searching for an accountant, choosing one isn’t so simple. Providing financial services – despite what some of your tax-only clients may believe – is far from a commodity.

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