Practice news August 2010

Practice

Employees clamoring for basic workplace financial education

In a recent survey conducted by the Personal Finance Employee Education Foundation with the support of the Employee Benefits News, 91 percent of respondents cited employee financial literacy as being extremely important or important in reducing the vulnerability of the American economy to major economic crises.
A&A

Laughter can be cure for workplace ills

Employee satisfaction, worker productivity, and customer service continue to be priorities. The challenge for most organizations is to achieve high levels of productivity and customer service while maintaining a satisfied, motivated workforce.
AccountingWEB Life

Survey: Professional groups, social media best ways to enhance career visibility

In business, it’s not what you know or even who you know, but who knows you that matters, according to results of a survey by Robert Half Management Resources.
Practice

Why all managers should attend employment law training

Managers need to understand and be familiar with employment laws because acting within the law, following the company’s policies, and avoiding liability are all part and parcel of the manager’s job duties.
Practice Development

Measuring the effectiveness of in-house training

Accounting firms that offer training programs in house for staff and management want to ensure that individuals meet continuing professional education requirements. At many firms, training programs encompass larger goals and are at the core of a firm’s culture.
A&A

Striking a balance: In-house and external CPE

Continuing Professional Education (CPE) is a requirement to continue practicing as a CPA. But is there a best way to get your CPE credit?
Practice Development

CPA training is a year-round process

AccountingWEB’s Jason Bramwell talked to training personnel from four firms who explained the annual education requirements at their businesses and weighed in on the pros and cons of in-house training versus out-of-house training.
Practice

Train clients to slash red tape, raise revenue, cut costs

Your clients look to you for expertise. With the economy sluggish right now, this might be an opportune time to offer training that could help them improve their financial outlook and prepare them for upcoming duties and requirements.
AccountingWEB Life

Tips for engaging clients with Twitter

Twitter has been the social media success story of recent years, helped by the enthusiastic endorsement of journalists and celebrities. Now businesses are beginning to learn how to harness the site's power to grow their companies.
Practice Development

Search engine optimization and pay-per-click

Why is it necessary to spend all this time and money on organic search engine optimization (SEO)? Why can't you just buy the search phrases on Google? Well, they are two very different practices and yield very different results.
Practice Management

Right to know, need to learn

The other day, I was re-reading an article by David Berlo. I was amazed at how current his insights were considering he wrote it in 1976. One of Berlo’s key themes appears on the first page like the caution on a pack of cigarettes. “WARNING: Consumption of uncontrolled information is injurious to your health.”
Practice Development

Online marketing for independent accounting and tax firms

Figuring out how to market your business online can be a confusing morass of gurus, geek-speak, and expensive programs. But, marketing comes down to three key elements.
Practice

Google Places: A social media 'how to' for CPA firms

Want to be found? Of course the answer is yes. One of the best ways to be found in your local area as it relates to Google searches is to ensure your business is set up with Google Places.
A&A

Pros, cons of charging employees deductibles for preventable accidents

It is the bane of many managers' jobs: the preventable accident. With police reports to file, insurance forms to manage, and repairs to oversee, those minor fender benders and dinged doors can cause significant headaches and paperwork.
A&A

Workplace habits that anger coworkers

At least 40 hours a week is spent with your coworkers. It is understandable that a few of their idiosyncrasies will begin to rub you the wrong way.
Practice Development

Fear factor: Networking is scarier than death

In a New York Times survey of peoples’ greatest fears, death came in third, following walking into a room full of strangers and speaking in public – a fact that makes Andy Lopata's job a bit more difficult.
Practice Development

The importance of keywords to search engine optimization

For search engine optimization (SEO), keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine.
Practice

Change you or change it

It’s a tough, changing world we live in. And when your competition already is responding to this environment by working harder and longer, you need unique tools to separate yourself from the throng.