Practice news July 2010

Practice Development

Using SEO to increase quality, volume of Web site traffic

Search engine optimization (SEO) is the active practice of improving the quality and volume of traffic to a Web site from search engines. It involves optimizing a Web site to improve the visibility of the site and making its content and structure more relevant to key search terms.
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Practice

Internet etiquette at work

It’s important to know what your organization’s policy is about personal Internet use. Saying you don’t know about the company’s rules is not an excuse.
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Practice

Simple Web site tools to eliminate redundant phone calls

You have your Web site up, and you have outlined a description of your services, or staff biographies, and the name of the firm and your contact information. Equally as important, though, is the content you can provide that might be able to save you time.
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Practice

'The Unretired' mark new demographic shift in workplace

Just as managers finally figure out how to challenge and reward Generation X and Millennial employees, a new demographic segment in the workplace is emerging – Generation U, or the Unretired.
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Practice

Incorporating social media into training objectives

With the increasing uptake of social media and engagement, trainers have the opportunity to reach employees through entirely new mediums.
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Practice Management

Training is critical in good, bad economic times

For years, training often was something organizations felt obliged to do. That is, they felt obliged until things got bad and then, like other costs, spending on training was slashed until company finances got better.
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Practice Management

Motivating yourself to get employees motivated

We all want our employees to be motivated. Of course, we do. We know motivated employees work harder. But what are they motivated to do? That’s a much more important question.
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A&A

Illinois CPA Society’s Midwest Accounting & Finance Showcase Aug. 24-25

This year marks the 30th anniversary of the Illinois CPA Society’s event for business and finance professionals, the Midwest Accounting & Finance Showcase. The showcase is being held August 24-25, in Rosemont, Illinois.
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Practice Development

Inexpensive social media marketing in a slow economy

With money tight in a sluggish economy, firms must fine-tune their Web sites using search engine optimization (SEO) principles to take full marketing advantage of a business world where free social media is becoming increasingly popular.
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Practice Management

It's about time: Five ways to increase billable time

Every practicing accountant knows that effective time management is key to maximizing personal productivity and firm profits. The numbers tell the story and it all boils down to time management.
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Practice Management

Generational appeal of the best places to work

Many of us have an intuitive sense about what makes a "best place to work." Various surveys track what employees are looking for to join and stay, and those items shift in rank from generation to generation depending on existing social, political and economic circumstances.
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AccountingWEB Life

Follow three Ps to make the most of events

Conferences, association meetings, trade shows, and other social events can provide excellent opportunities to network with peers, clients, and prospects – and, thereby, develop leads, referrals, and new business.
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Practice Development

Even small businesses can benefit from marketing systems

Small companies that implement marketing systems to identify their best prospects can dramatically increase revenue and reduce the time and cost of their sales cycles. Best prospects are those companies that need what you are selling the most, are ready to buy immediately, and will pay top dollar.
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Practice

Worker confidence reaches highest level in more than two years

The Accounting and Finance Employee Confidence Index increased 2.7 points to 53.3 in the second quarter of 2010, according to a recent survey.
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Practice Development

Promoting your business using Facebook

Many businesses use Facebook purely as an opportunity to post link upon link. But to work as an effective business tool, online activity needs to take place as part of a dialogue, not a one-way broadcast.
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Practice

A foot in the door: Identifying myths, realities behind temporary work

Temporary work remains a bright spot in the current job market, but many people might think that project assignments aren't available in their industry or at their experience level.
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Practice

Networking is making your own luck

Networking is not about finding somebody who is going to take time and interest to promote your career. That's a friend or a mentor, but they are few and far between. Networking is about serendipity: making your own luck.
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Practice

Study: Recession affects workers of all generations

Workers of all ages have a new appreciation for company stability when making career decisions, according to a study recently released by Robert Half International.
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Practice

AccountingWEB LIVE! Conference to offer engaging sessions, CPE credit

AccountingWEB, the leading online media company for accountants, will be presenting the AccountingWEB LIVE! Conference on Tuesday, September 14, at the BWI Airport Marriott in Baltimore.
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AccountingWEB Life

How to use social media to find your next role

Social media is a great way to increase your profile and get recognized. Here are seven top tips to use social media to help you find your next job.
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Pages

Voice of the Editor

Results from a recent AICPA survey disclosed the two top priorities for CPA firms as they plan for the future: bringing in new business and finding talent. Our goal at Sift Media is to help our readers deal with the issues most important to them. One way in which we are doing this is through the launch of our new recruitment/placement service, Going Concern Jobs. Check it out today for your talent needs.
Read more
Gail Perry, CPA
Publisher/Editor-in-Chief, AccountingWEB
editor@accountingweb.com
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This Week on AccountingWEB

Plante Moran CPAs Gordon Krater, Alicia Sturtevant, and Susan Perline spoke with AccountingWEB about the firm's Women in Leadership initiative.
Jeff Thomson, CMA, president and CEO of the IMA, talks with us about the 2013 jobs market for accounting professionals.
Todd Lisle of BKD LLP and Amy Welch of OSCPA share their stories of helping tornado victims in Moore, Oklahoma.
Ted Dickman, CEO of BKD LLP and chairman of the board of directors for the Indianapolis 500 Festival, offers tips on encouraging employees to become involved in their communities.
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