Practice news August 2008

A&A

Staying top of mind (without being a pain in the neck)

By John Doerr"And if you can't be with the one you love, honey, love the one you're with,love the one you're with, love the one you're with, love the one you're with...."- Stephen StillsWhy does it seem that our clients (and prospects) too often take the advice of seventies rock stars when selecting their professional services providers? Perhaps the following story will shed some light.I Just Awarded that Assignment…
Practice

Top 10 lead generation mistakes made by professional services

By John DoerrWilliamson: [handing Roma lead cards] I'm giving you three leads... Ricky Roma: Three? No, I count two. Williamson: There's three leads there...Ricky Roma: I'm waiting for the new leads. - Glengarry Glenn Ross, David Mamet 1992Leads, leads, leads. It seems it is all about leads once the referrals and the circle of family and friends aren't enough to keep our firms growing.
Technology

What do MySpace and Facebook users have in common with Paris Hilton?

Our sister site, AccountingWEB.co.uk reports that MySpace and Facebook users are being targeted with variants of a new worm that is being propagated via bogus comments that direct them to infected websites, according to security specialist Kapersky Lab.Unsuspecting networkers who follow the links could end up downloading the Koobface worm which can co-opt their computers into an e-mail zombie botnet.

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