Practice news August 2008

A&A

Staying top of mind (without being a pain in the neck)

By John Doerr"And if you can't be with the one you love, honey, love the one you're with,love the one you're with, love the one you're with, love the one you're with...."- Stephen StillsWhy does it seem that our clients (and prospects) too often take the advice of seventies rock stars when selecting their professional services providers? Perhaps the following story will shed some light.I Just Awarded that Assignment…
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Practice

Top 10 lead generation mistakes made by professional services

By John DoerrWilliamson: [handing Roma lead cards] I'm giving you three leads... Ricky Roma: Three? No, I count two. Williamson: There's three leads there...Ricky Roma: I'm waiting for the new leads. - Glengarry Glenn Ross, David Mamet 1992Leads, leads, leads. It seems it is all about leads once the referrals and the circle of family and friends aren't enough to keep our firms growing.
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Technology

What do MySpace and Facebook users have in common with Paris Hilton?

Our sister site, AccountingWEB.co.uk reports that MySpace and Facebook users are being targeted with variants of a new worm that is being propagated via bogus comments that direct them to infected websites, according to security specialist Kapersky Lab.Unsuspecting networkers who follow the links could end up downloading the Koobface worm which can co-opt their computers into an e-mail zombie botnet.
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Voice of the Editor

What would you do if one of your clients won the lottery? We asked several accountants to weigh in with their advice for the lucky Powerball winner, and the tips we received are useful for anyone who receives a windfall, whether it's a lottery win, an inheritance, a big bonus on the job, or a killing in the stock market.
Read more
Gail Perry, CPA
Publisher/Editor-in-Chief, AccountingWEB
editor@accountingweb.com
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This Week on AccountingWEB

CPAs Mira Finé, Scott Hitchcock, Rob Keasal, Kathy Scorcio, and Ken Travis offer ten pieces of financial advice for the newest Powerball winner.
Hang Bower of BDO USA and Dan Black of Ernst & Young share their perspectives on why their firms made the Best Places to Work for Recent Grads 2013 list.
Herbein + Company, Inc. firm members talked with AccountingWEB about their year-round employee wellness program.
Bill Walter of Gross, Mendelsohn & Associates and Harold Gaar of TravisWolff LLP weigh in on mobile technology use while employees are at work.
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