Practice news December 2007

Practice Management

Useful Resources for Business Development: Part 2: Public Relations Counsel

Public Relations' role in a CPA firm is larger than dealing with a crisis and media relations. For a CPA firm, effective Public Relations counsel provides proactive and measurable communication objectives to propel the firm forward and assist in business development.
Practice Management

Have you assessed your firm lately?

By Troy WaughPeriodically, the partners of all firms should pause and assess the strategic direction of the firm. Strategy and tactics are easily confused and I've worked with many firms that hold a Strategic Advance only to get bogged down in tactical detail. So what's the difference? Strategy deals with direction. It deals with what we are about. It deals with what will we look like in three or five years? Tactics are those necessary action steps we must take every day, week or month that will get us to that future state.
Practice

CAMICO updates guide to engagement letters

Eldercare accounting services, theft of confidential electronic data, and tax return extension calculations are among the new topics covered in the seventh edition of the CPA's Guide to Effective Engagement Letters, written by senior staff members of CAMICO, the nation's largest CPA-owned provider of professional liability and risk management services for accountants.The seventh edition provides new engagement letter language and commentary in those areas as well as in: Partnership income tax preparation for an LLC;S-corporation income tax preparation; a
Practice

Useful Resources for Business Development: Part 1: The Sales Coach

For most accountants and CPAs, selling is often not a favorite part of the job. In order to develop and maintain a solid book of business, however, selling is a must whether you are a sole practioner, seasoned partner in a large firm, or a new associate. Turning to a Sales Coach is a vital and powerful way to meet the business development goals of your business by learning more effective selling skills. At the same time, you want to be sure you optimize your Sales Coach experience to ensure a high return on your investment.
Practice

Pricing strategies to help you earn what you deserve

AccountingWEB is pleased to offer a presentation of Small Business Trends Radio. This is an hour-long broadcast that can be downloaded as a podcast or played on your computer.Many business owners may not be asking for what they deserve. They may be undervaluing their services or undercharging for their products in order to offer a good deal to their customers.
Practice Management

No rest for the weary this holiday season

Office parties and other festivities are common this time of year, but so, too, are an abundance of year-end projects. Seven out of 10 (70 percent) professionals surveyed said their workloads either increase or stay the same during the holidays.The survey was developed by Accountemps, the world's first and largest specialized staffing service for temporary accounting, finance and bookkeeping professionals.
Practice

Better service with better people

By Troy WaughService is about adding great people to implement ideas. We experience service at three levels.Unfortunately, the most common level of service is indifferent service. Service providers not looking at you, not listening to you, and not caring about you exemplify indifference. In the U.S., this level of service is too often the norm. The lowest form of service is actual rudeness.At the peak level of service, a client feels welcome. What can you do to improve the level of service in your firm?Here are a few tips: 
Practice Management

Holiday office parties, bonuses on the rise in 2007

Employers are expressing gratitude in the form of more holiday parties and paid leave, while participation in charitable activities has dropped substantially from 2006 and 2005. Gift items are becoming rare, as cash and bonuses have replaced the traditional holiday turkey.