Whether you are the owner, manager, or public relations director of a company, chances are, you’re always looking for ways to get your name in the public eye. While advertising is a great start, enhancing your advertising with publicity creates a perfect marriage of exposure for your company, says Marsha Friedman, President, Event Management Services, Inc. What is publicity? It’s non-paid communication to promote your company in a positive light using media vehicles like television, radio, magazines, and newspapers.