A&A news January 2009


Even small businesses can benefit from marketing systems

Barbara Bix and Melissa Josephson EdwardsSmall companies that implement marketing systems to identify their best prospects can dramatically increase revenue and reduce the time and cost of their sales cycles. "Best prospects" are those companies that need what you are selling the most, are ready to buy immediately, and will pay top dollar.Who needs what you're selling?

New booklet helps small biz understand automatic 401(k) enrollment

The U.S. Department of Labor and the Internal Revenue Service have released a new publication to help small employers understand automatic enrollment for 401(k) plans offered to their employees. Automatic Enrollment 401(k) Plans for Small Businesses provides a comprehensive overview of the advantages of starting and operating this type of 401(k) arrangement.

Ways and Means completes new tax plan

Democrats on the House Ways and Means Committee have released a tax plan that they hope will provide additional economic stimulus to taxpayers who have yet to demonstrate the effectiveness of last year's stimulus package.

10 ways CPAs (and their assistants) recognize tax season

By Yvonne OlsonTax season already? Sometimes the obvious hits us between the eyes, but all too often it just sneaks up on us.
Practice Management

Test your customer IQ

By Barbara BixIt will come as no surprise that customers want it their way (to paraphrase Burger King). Yet many companies don't have processes for figuring out what that means.Take this quiz to assess your customer "IQ" (or "Insight Quotient") and determine the necessary next steps for shortening your sales cycle.The Questions 

Free Web chat focuses on small businesses and the credit crunch

The U.S. Small Business Administration's Web Chat series starts the new year with a focus on small businesses and the credit crunch.

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