The demands on the accounting profession have changed in unexpected ways in recent years, driven by increasing regulatory complexity, the need for specialization, the globalization of businesses, and shifting demographics. In addition to this are economic factors, which will not only challenge some firms, but will also bring new opportunities. CCH, a Wolters Kluwer business conducted a nationwide survey of accounting firms to take a closer look at the issues firms face today and the trends that will influence the profession over the next three years.

INSIDE Public Accounting's Best of the Best recognition honors 25 firms annually for their wise management and superior operational performance in fiscal and management metrics based on 50 criteria. Another 25 firms are recognized with designations as Best of the Best Honorable Mentions. This is the 14th year INSIDE Public Accounting (IPA) has named the best-managed accounting firms. Two hundred fifty firms participated in this year's IPA Annual Survey and Analysis of Firms. Each of the firms is eligible for the IPA Best of Best honor, regardless of size.

Betsy Nolen is not an accountant, but at the CPA firm of Barfield, Murphy, Shank & Smith in Birmingham, Alabama, she's a VIP. Ask anyone who works there and they'll tell you that this young woman is well-loved. What does she do? For the last two years, she has filled the role of personal valet to every member of the BMSS staff, from partners to the receptionist. It all started when founding partner, John Shank read about another firm that employed a valet to help busy CPAs get through the hectic tax season with a little more peace of mind. Shank admits... he stole the idea...

So, you don't communicate so good! How do you think people perceive you? Is it professional or is it just OK?As a business owner or a manager, you must remember that the people who work for you represent you as well. In fact they are you!Example: You have a bad meal or bad service in a restaurant and then what do you tell people - "Don't go there!" You blame the whole place for one person. You do not simply say, "Don't have Bob as your waiter," or, "Carol was a lousy hostess." You blame the entire establishment. One person is the business.

By Angi FisherToday more and more companies around the world understand the importance of really knowing how their customers and prospects view their organizations. They also realize that customer viewpoints can change quickly. So how do you keep informed of your customers' opinions? How do you know they're continually satisfied? That they value your company? That they feel appreciated?

By Phyllis Weiss HaserotThis is the start of a new series of regular columns by generational expert and internationally known consultant, coach, writer, and speaker Phyllis Weiss Haserot on intergenerational relations and navigating the challenges of the multi-generational workplace for better productivity, retention, succession planning, and business development results. Communication is a key sticking point, so we start with very specific tips to increase rapport and understanding.

Now that the economy is dragging and business is tight, it's more important than ever to get maximum return from your employees. Change management expert Morrie Shechtman tells you how.It's no secret that the economy is barely limping along. And whether or not your company is feeling the pinch, the downturn is making you scrutinize your employees with a skeptical eye. Is Anthony really working or is he goofing off? Why does Stacey hole up in her office and never speak to anyone? And as for Edward, he seems even more hostile than usual these days.

To some, golf is just a boring waste of time. To others, it's an expensive hobby masquerading as a sport. Mark Twain called it "a good walk spoiled." But whatever your attitude towards golf, this is one endeavor that may have the power to multiply your business success. Not only is golf an excellent place to network and to build relationships with clients and prospects, some fans view a round of golf as a window into the soul of a fellow player, both in business and in life.

By John Doerr"And if you can't be with the one you love, honey, love the one you're with,love the one you're with, love the one you're with, love the one you're with...."- Stephen StillsWhy does it seem that our clients (and prospects) too often take the advice of seventies rock stars when selecting their professional services providers? Perhaps the following story will shed some light.I Just Awarded that Assignment…